Media Evaluation

 

Tv Advert Two

TV Advert One

Sponsorship

Radio Advert

Radio advert edit

Today I recorded my protagonist (Cindy Sidhu) for my radio advert. I had to wait a week (see blog 24th March which explains), however, now I have re-recorded I can now edit the sound file. I am planning on finishing editing my radio advert today so that this week I can concentrate on finishing my two main adverts. I am currently editing my radio advert in Premiere. I am also using Adobe Audition to ensure all of my sound files on my radio advert are exactly the same. I am still new to this program, however, I have already learned to make all of my sound files the  same volume. 

Draft questionnaire

I need to ensure that this questionnaire is good enough as I need to be able to get feedback which will help me know if I have been successful with my adverts. I need to add links to all my adverts on the top of the questionnaire, once they are finished. 

Current stage

I feel that I am now reaching an end of my editing. I am still currently editing and making small changes, however, I feel that these changes will be finished soon. My main task over the next week is to re-record the ending of my radio advert which I plan to do on Monday the 31st of March with my protagonist, Cindy Sidhu and I aim to get this done in the next week. However, I am going to start thinking about my audience survey and evaluation. Even though I am not 100% finished, I cannot edit my radio advert until I have the sound and therefore I thought it would be a good idea to look up the evaluation questions and create an audience survey form.

The evaluation questions are:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

This question would link to all the research I did. I watched many adverts and was inspired my some which made me develop and transform what other people have done into my own work.

• How effective is the combination of your main and ancillary texts?

This would link to synergy and how I've created synergy between my ads.

• What have you learned from your audience feedback?
• How did you use new media technologies in the construction and research, planning and evaluation stages?

Even though I have not started my evaluation yet, I need to ensure that I am familiar with the questions and understand the questions so that I can create a detailed evaluation.

Editing problems

Whilst reviewing and listening to my adverts I have noticed a continuity error. In my radio advert the number that my protagonists uses for the company is different to my two main adverts. This is problematic to me because this could cause the audience confusion and my product will lack professionalism if the number isn't the same. Also, the purpose of the advert is to be memorable, and if the audience remembers one number and it is wrong, it would lead them into the idea of false advertising. I want to ensure I fix this error so that it can be solved. However, another problem which I am facing is that today I attempted to re-record the advert, but my protagonist is slightly ill, and her voice sounds different. I debated to using somebody else but I feel that the actor I am using is the most suitable for the part. Therefore, I am going to post bone the recording and wait until my actor is better, if in a week, my actor is not better, I will have to re record with someone else as my deadline is coming soon and I need to ensure I meet it. Post boning my radio advert will help me concentrate on the editing of my two main adverts, although, I need to ensure that I re record the radio advert as soon as possible, although I know it will not take much time. Therefore, even though this problem occurred, I feel that I have approached the issue in a sensible manner by waiting to see if my protagonist gets any better, and if not I can re record with somebody else. The reason for this is that the recording will not take long, and will not take long to edit and put into Premiere either which means I have the time to wait. I feel that I am over coming this issue and hopefully can record the sound by next week.

Editing: titles

I am still currently editing my two main adverts. On my two main adverts my protagonists says the companies details "emeraldevents@info.co.uk"... and once receiving feedback on my advert, I decided to add titles onto my advert(s). 

I had created titles before and therefore I was familiar with how to add in the titles over the video. I used black font to contrast with the image behind so that it was more clear and apparent to the audience. I also chose the bottom right hand corner as when looking at adverts, I noticed that logo's and details were usually placed to the bottom right hand corner. I also feel that their is more space in the bottom right hand corner.

Therefore, I feel that I am currently doing my final touches to my adverts. I think the sound on my adverts has been improved and now I am just adding the finishing touches.

Edititing sound

Whilst editing my media coursework, it has become apparent to me that in my main adverts my sound is slightly poor. This is a problem because for my advert to be successful and for it to truly engage with my audience I need all the sound to be up to a high standard. However, some of my sound I have realised I cannot change due to the technology I am using, it will not allow me to have more advanced sound. Therefore, I need to make the best out of this situation and try to edit my sound on the program Adobe Audition which will allow me to take out some of the hissing and humming in the background. I am aware that the sound in my advert will not be perfect but this is a problem I can only try and help because even if I did reshoot, I would never be able to get the sound perfect. I am using the program Adobe Audition to edit my sound in, I had never used this program before and I am currently learning how to. Yesterday I learned how to remove some of the hissing and humming to make my sound more clear. I feel that even though I am experiencing problems, I am learning new skills. 

This is an image of my sound in Adobe Audition. On this I can make my sound all of the same volume which is important as if all my sounds were different, it would make my advert appear and sound less professional. 

Therefore, I still feel that I am working towards my deadline and I will be able to reach it. I am currently editing the sound of my adverts and I hope it will be finished by next week so that I can begin my evaluation.

Current stage: moving my project forward

Over the weekend I was able to finish editing my radio advert. I can now leave this and move other parts of my project foward. I was also able to edit my sponsorship sequence, however, their are some parts of the sound which I am intending to change to ensure the sequence is as good as it possibly can be. I am also currently in the stage of editing my two main adverts, which I feel will be finished very soon. The only parts I need to edit is slight sounding problems which can be done using Premiere. I feel that my project is moving foward constantly and I will be ready to meet the deadline.

Moreover, whilst editing I still need to ensure I am looking back at my target audience survey results. This is because I need to ensure the decisons I make throughout the project link to my audience and will engage and attract them. I have looked back at my results constantly to see how I have targetted my audience.

The two main events that people have voted most popular was the wedding and party. In my sponsorship sequence I have created a wedding, and I also feel due to the props and location I have used that my audience will enjoy watching the adverts. (The dress, flowers, scenery and presents). In my main advert I have shown a party, where all the guests look like they are having fun and I have also used the props I had to my advantage by blowing up balloons and also using banners and present to signify it is a party. It is important that I stuck to this, even though my idea's and product will change slightly, as the majority of my audience said they have been to the type of events in the last year thus making them more popular. I was also supposed to show prom, my third main popular event but my plans changed due to my advert being too long. This was not a major issue as I still got to show the two main events I wanted to.

Editing

I am currently at the editing stage in my project. I have finished editing the radio advert, and I have basically finished editing my sponsorship, apart from some clips I may need to take out due to timing. Currently, my main focus at the moment is editing my two main adverts. This is the first time I have had to lip sync, however, I feel that it is going well. I think that my re shoot has proven to be successful as not only is the sound better due to the boom mic, but the actual camera quality is better, improving the way my adverts look and sound. 

These are my adverts currently (ROUGH CUTS) - I have more editing to go.

What I still need to do:

• Ensure my radio and sponsorship is completely finished
• Edit the sound on my main adverts, ensuring the sound matches up with the image
• Edit the sound so that the sound is exactly the same volume in each part of the clips

Reshoot of main advert(s)

On Thursday the 27th of February I reshot my two main adverts. The main reason I had to reshoot was because of sound. Therefore, in my reshoot I used a boom mic to ensure the sounding was clear. I did every single shot the same as before, just with the microphone. The most challenging part of filming was using the microphone as I had never used one before. I found using it hard as not only did I need myself, but I needed two other people behind the scenes to help with filming. I had to ensure before filming I had slight knowledge on the mic, which I did but when coming to filming I feel that I did not have enough knowledge as I needed. Once I had worked out how everything worked, I could then reshoot all my scenes. I am now currently editing my advert(s), however, due to me having to put in my audio at the exact same time it is taking a lot longer than expected. Whilst filming, I also recorded the ending of my sponsorship which I can now put in to ensure my sponsorship is finished, allowing myself time to focus on my main adverts. At the moment, I feel that I am working towards my deadline. I am hoping the new recordings and footage I have shot are better to prevent another reshoot as it may cause timing issues.

Editing and lip syncing 

I am currently editing my TV advert one and this is the first time I have to lip sync. It is proving to be quite difficult as it is hard to find the exact point where the voice recording and camera recording. I need to ensure I am providing myself with extra time for this part of the editing as it will consume a lot of my time. 

Props in action/why I used them

One of the most successful parts of filming I think was my venue and the props I used. This is because I chose carefully what I wanted to use to ensure my scene would look authentic. I dressed my protagonist in a black skirt (long) to present her sophistication, I also dressed her in a white blouse as I did not want to use an eye catching color in case it took away the audiences attention from the purpose of my advert. I dressed my actors in smart/casual clothes and made them look happy and cheerful. I think the happiness and smiles on all my actors faces will infer that they were happy with the service my "company" provided. 

I used a pink table cloth to cover the table cloth underneath. I used pink as my event was a baby shower and I wanted it for a baby girl. The additional decor such as the balloons made the scene look authentic. I even added real, small amounts of food like cup cakes to make the "party" look real. To make the cakes look appealing, I added glitter and other glitter to make it look more girly and feminine.

I feel that I have been successful in my choice of props and I feel that they all add to the level of versimilute in my advert.

Reflection of coursework

What have I been successful with so far?

I feel that my radio advert is complete and I am happy with the final outcome and I would say, so far, due to filming issues it is my main success. The reason my radio advert was successful is because the recording went well, despite the re recording. I refreshed my skills in using the voice recorder which is important as I will need to use it throughout my adverts. I also think the voice in my radio advert was successful as my speaker was clear and when I edited the two pieces together, it fit well. 

Additionally, I also feel that my sponsorship sequence has been successful. This is because of the mise-en-scene. I used real wedding props to ensure my venue looked authentic and real to the audience which means my advert will have a high level of verisimilitude. Also, as I am now very familiarly with Premiere, I feel that I actually edited my sponsorship sequence reasonably fast. I still have some editing to do, as at the moment I am prioritising my two main adverts.

Furthermore, the shooting of my two main adverts have been partly successful. Despite the sound in advert one, the feedback I gained was the structure of my advert was successful and the shots were effective. I feel that the camera angles combined with the mise-en-scene in my adverts engage the audience as the scenery is authentic, (likewise to my sponsorship), and I use varied camera angles to ensure the viewer is always engaged. 

I feel that my editing has been successful throughout the process so far. I am finding myself editing my footage reasonably quickly, which proves how much I have learnt since AS. Even though I still need to edit my sponsorship, and my two main adverts, I feel that putting the footage together does not take long as I am familiar with all the tools I need, and therefore it can be done as soon as I have all my footage.

Challenges I have faced?

I have faced many challenges so far throughout the process of filming and editing. The challenge I faced with my radio advert was that some of the words, did not fit together and I had to change the script slightly. Even though this prevented me from moving onto filming my sponsorship, I still feel that I overcome this challenge reasonably quickly as I recorded, edited the new script within two days. Another challenge I faced was re shooting my sponsorship. This is because I was unable to have the exact same decorations, preventing my mise-en-scene from looking as effective, although I overcome this challenge by changing my storyboard slightly so that I could change the decorations.

A challenge that I am currently facing is with my first main advert. This is because as I previously stated, my audio was not up to a high standard, meaning I have to re shoot. However, I am going to have to use a piece of technology which I have never used before - a 'boom mic', which I will need to learn before Thursday morning, giving me two days to be able to learn how to use it alone. This is a challenge which I am hoping to overcome fast so that I can re shoot fast, and get the editing done as quick as possible.

What is complete?

• Radio advert - I feel that my radio advert is complete and no longer needs editing.

What is not complete?

• Sponsorship - I have all the footage, and I do not need to re shoot. All I have to do is editing.
• TV advert one - Reshooting Thursday, in hope I can edit ASAP and could be finished by next week.
• TV advert two - I have finished half of the advert, but need to reshoot some parts. I have not had any feedback which means I may have to reshoot the whole ad.

Reshooting of main advert

From listening to my main advert, I have realised that the audio is not good enough. Due to the background noises and the camera distance, it is hard for me to be able to hear my protagonist talking properly. This is problematic to my advert because my advert is a presentation advert, all the focus is on my protagonist which means the audience will need to be able to hear her properly so that the information can be delivered correctly. Therefore, I am going to need to re shoot. I feel that the re shoot will not take long as the shots I have taken are successful, and do not need to be changed. This means that I will only need to shoot the shots in my current advert, rather than shoot everything I thought I would need.

I am going to be re shooting on Thursday the 27th February. For my advert, I am using the following actors: Cindy Sidhu playing the protagonist, Melissa Kerrison, Bethany Eley, Charlotte Fischer and Bethany Holland (being at the one shot at the event). I will need a camera, tripod and boom mic. 

The main challenge which I will face throughout filming is using a boom mic. This is because before today, I had never heard of one before. Before I shoot on Thursday I am going to ensure that I understand how it works to prevent wasting time. 

Filming advert one/two

Today I filmed half of my first and second advert. I feel that today went very successful. This is because I learnt from shooting my sponsorship that I need to shoot everything on my storyboard and more. I included additional shots which I found were better than what I came up with on my storyboard. I feel that I have developed my leadership and organisational skills whilst filming as I had to lead five girls and tell them exactly what I wanted them to say and do.

For my main advert - I mixed slice of life and a presentation style advert together. Evidently, this was challenging. This is because I had to use my protagonist in the live action which is rare to see with adverts. Although, from re-watching my footage, I feel that I have been successful with shooting and I think I have recorded high standard footage which portrays the message I want. For my second main advert, I did customer feedback. I have (overall) four lines for the audience to speak, and I have recorded half of it already. I am planning on recording my over half at my second half of the advert one shooting.

This is what I have recorded and edited so far for my advert one. It has become apparent to me that it is slightly long, which means I will have to take out some shots or not shoot more.

This is half of my second TV advert (customer feedback)

(insert video)

Decorations for main adverts

I have had to buy many decorations for my two main adverts. I need decorations as I am trying to sell an event, and I want my event to look as authentic as possible. Although, I am limited to the amount of money I can spend which is a slight problem because I need as much as possible.

For my event (baby shower) I have bought:

I brought balloons because balloons are usually associated with parties. Also, this would meet my audiences expectations because on my my audience survey 'going to a party' was the most popular event, and therefore balloons would be a feature with would be expected. I have included girly features such as roses and sparkles as this advert is mainly based at my female target audience. I have done this because just over half of my audience are females and therefore their are more females that I need to attract than males. I also am including a 'baby shower' banner so that I make it evident to the audience what the event is. This is important because my dialogue does not actually reveal this, and therefore I have left it to the props to tell the audience visually what kind of event it is. 

Main adverts: shooting schedule

I am now beginning to plan to shoot my main adverts. I have not had time to gather all my actors together in the last month as I have had to film my sponsorship sequence. Although, I am now going to use my half term break to film my adverts – giving me time to reshoot if needed. I have learned that from shooting my sponsporship sequence that I should film from every angle, to prevent reshooting. I feel that shooting my main adverts will be a challenge because I need to gather 13 people and organise and manage lifts for everyone.

Shooting schedule for main adverts

Date	What I am filming?	What do I need?	Who do I need?	Time
Wednesday 19th February	Advert one/ two	Camera Tripod Suits for boys Prom dresses for girls Drinks	Lucy Wise Melissa Kerrison Bethany Eley Scott K Bethany Holland Arrun Cheema Max Powell	Mid day
Friday 21st Feburay	Advert one/two	Camera Tripod Presents for baby shower Girls dresses	Melissa Kerrison Imogen Welsford Charlotte Fishcer Betany Holland	Mid day