Before continuing with my planning, it is important I come up with an official slogan, logo and name for my company. This is because in adverts their is repetition of the name, and the slogan is usually almost said. Thus, I cannot start story boarding without having my final name.
Below is a small brainstorm of idea's for my slogan, name and logo.
I am going to analyse the names I have come up with so that I could get a better understanding of what one I should choose. Evaluating the pros and cons of each idea will help me as I can choose the one which has the most pros. Although, once I have picked my logo/slogan and name I am going to ask people for advice whether to continue with it, or adjust it a little. I am going to do this because I want other peoples opinions so I am more likely to be able to engage my target audience.
Names
"Emerald Events" - the alliteration in this name will automatically catch my audiences attention. The significance of using 'emerald' is that it links into jewels, symbolising wealth. The significance of the jewel linking into wealth is that it conveys how the company can provide an extravagant service to the customer.
"Every event" - The alliteration in this also is catchy and will catch my audiences attention. The idea of 'every' is controversial as it implies that the company can do 'every' event, whereas my company supposedly specialises in more parties, weddings, proms etc.
"Perfect night" - The implication of 'night' suggests that the company does not do day time events, e.g. only does parties. Although, 'perfect' connotes that the event we make will be up to a high standard.
Overall, I feel that 'Emerald events' is the most appropriate choice of name. I think the alliteration is engaging and will appeal to my target audience.
Slogans
"A perfect picture" - this line implies that the company can bring a perfect picture to life. Although, I feel the slogan is slightly short thus if I was going to use this, I think I would need to expand e.g. "A perfect picture for you", "your perfect picture.."
Ov"A day to remember" - I think this line connotes that the day we make will be unforgettable thus making the audience think that the events we do are 'amazing'. Although, saying how it's a 'day' implies that we do not do night events which could put my audience off of using the service.
"Bring your dream to life" - This line indicates that the company can make the audiences dream happen. Although, I feel 'bring' would be the wrong word to use as it isn't very catchy and does not sound very engaging.
"Making your dream a reality" - This line implies that the company will make the audiences 'dream' become real. I think this line sounds catchy and engaging and will appeal to my target audience.
Overall choices
Therefore, my final choice of name is 'emerald events' - I just feel that this is short, snappy and will engage my target audience. The inclusion of the word 'events' automatically tells the audience that the company makes and promotes events. Also, including the word 'emerald', a jewel that symbolises hopes and dreams, linking into how the company can for fill the hope that the audience has. Through further research I have found out that the emerald also symbolises:
"The emerald is the sacred stone of the goddess Venus. It was thought to preserve love. The emerald has long been the symbol of hope. It is considered by many to be the stone of prophecy. For some the emerald acts as a tranquilizer for a troubled mind. The emerald is said to bring the wearer reason and wisdom. The strongest time for the powers of the emerald is said to be spring."
This is significant because I want my events company to promote happiness and love. Love between friends, family and partners - which I can show between my different styled events.
Moreover, my final slogan is: "Making your dream a reality.." - I feel that this would attract my target audience as it implies that the company can transform the audiences dream into a reality thus the audience would be more inclined to trust the company as it makes it seem as if the audiences deal with big commands by including the word 'dream'.
I can now start properly designing logos. In my logo I want to include the emerald sign as well as the name of my company 'emerald events'. I will have to think about what fonts and style and shapes to use in my logo.
Overall, I feel that I have made progress in the name and slogan part. Brainstorming and evaluating each name and slogan I came up with has helped me and will help me carry on with the story boarding. I can now also start creating the official logo as I have a name.
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