Radio brainstorm

I feel that I have not touched upon what I want to get out of my radio advert. I want my radio advert to be memorable; thus, I have made a brainstorm of all the idea's I have for my radio advert as well as what I want to achieve from my radio advert.

The image is slightly hard to read, therefore I will explain the idea's in bullet points if unable to read some points.

• I want the audience to be able to hear background noise of people having fun at events - laughter, parties, glasses etc. In adverts I analysed such as Pro Cruises and Alton Towers I found that diagetic noise was significant and create a up beat, happy mood within the scene.
• Speaker needs to be able to talk clearly and eloquently - mention why the audience should choose the event planning company and talk about what the company specialises in. Throughout my research, every advert I analysed I found that the speaker would also speak clearly which is important as it allows the audience to understand the speaker.
• I want the advert to sound elegant and sophisticated - will make the audience believe that the company is reliable and professional - to achieve this I will need to think about the speech in the radio advert
• e.g; what dialogue to use: direct address, emotive language, mention the company name more than once - will make the advert memorable too and seem friendly - This is all elements which I learnt whilst researching into different adverts (stated on Monday 23rd of September - Recapping on radio adverts)
• Start and ending of advert need to be memorable - (the beginning): speech, bells, clinking of glasses - (the ending): dialogue / sound of people's voices coming across as happy to promote that the company can 'forfill the audience's dreams)

I feel that I could develop these ideas; I will need to make another list or brainstorm to narrow my brainstorm down so that I would be ready to start storyboarding my radio advert.