Thorpe Park Radio Advert

I still think that I have quite a bit to learn about radio adverts. Therefore, I have decided to look into more so that I know exactly what the codes and conventions are. I purposely picked a Thorpe Park advert as I knew it would be very different from the other radio adverts that I have seen. Even though I have not thought about creating an advert that would be loud and scary, it is still helpful to see how the sound creates a type of atmosphere as that is what I want to achieve. 

The Thorpe Park advert is advertising a new ride called 'The Swarm'. 

The non diagetic sound immediately cuts in of sharp noises, sounding like a walkie talkie. The diagetic sound of a male voice comes in, the tone sounds petrified. The dialogue "Hello, it's Adam, is anyone there?" combined with the sound effects, consequently creates a dramatic atmosphere, luring the audience into the advert, wondering what is happening. The on going list of 'The Swarm' - "It's mutated, it's preparing to attack again, it's got a sting in it's tail, it was dragged backwards on a 1270 drop" followed along by "it's here" - the language used is significant as it is very dramatic, which makes the new ride sound exciting. The voice of the male speaker plays an important role as the tone sounds nervous to even talk, reinforcing the idea of the new ride being scary, however, Thorpe Park fans would find this exciting and would therefore be engaged into the radio advert. The non diahetic sound of the 'phone line' being cut off, leading onto an actual speaker who speaks of the ride, providing the audience with more information about The Swarm. - "The UK's first winged roller coaster  The Swarm, at Thorpe Park, now brave it backwards, book at least 7 days in advanced for big savings" - stating how this is the first UK roller coaster which is of a different shape will draw the audience in as the ride is a one off, making Thorpe Park fans want to visit Thorpe Park just to go on this ride. The repetition of the rides name "The Swarm" and "Thorpe Park" makes it more memorable for the audience. The mention of discount if booking in advance would also seem appealing for the audience and therefore despite being attracted to the advert because of the ride, audiences would now be even more engaged. 

Therefore, I think the Thorpe Park advert was successful in engaging their target audience. The language that is used was appealing to the audience, ensuring the audience will be lured into wanting to attend Thorpe Park. Additionally, the sound effects were also engaging as they sound realistic which make the audience genuinely want to find out what the ride is like.