Radio advert edit

Today I recorded my protagonist (Cindy Sidhu) for my radio advert. I had to wait a week (see blog 24th March which explains), however, now I have re-recorded I can now edit the sound file. I am planning on finishing editing my radio advert today so that this week I can concentrate on finishing my two main adverts. I am currently editing my radio advert in Premiere. I am also using Adobe Audition to ensure all of my sound files on my radio advert are exactly the same. I am still new to this program, however, I have already learned to make all of my sound files the  same volume. 

Draft questionnaire

I need to ensure that this questionnaire is good enough as I need to be able to get feedback which will help me know if I have been successful with my adverts. I need to add links to all my adverts on the top of the questionnaire, once they are finished. 

Current stage

I feel that I am now reaching an end of my editing. I am still currently editing and making small changes, however, I feel that these changes will be finished soon. My main task over the next week is to re-record the ending of my radio advert which I plan to do on Monday the 31st of March with my protagonist, Cindy Sidhu and I aim to get this done in the next week. However, I am going to start thinking about my audience survey and evaluation. Even though I am not 100% finished, I cannot edit my radio advert until I have the sound and therefore I thought it would be a good idea to look up the evaluation questions and create an audience survey form.

The evaluation questions are:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

This question would link to all the research I did. I watched many adverts and was inspired my some which made me develop and transform what other people have done into my own work.

• How effective is the combination of your main and ancillary texts?

This would link to synergy and how I've created synergy between my ads.

• What have you learned from your audience feedback?
• How did you use new media technologies in the construction and research, planning and evaluation stages?

Even though I have not started my evaluation yet, I need to ensure that I am familiar with the questions and understand the questions so that I can create a detailed evaluation.

Editing problems

Whilst reviewing and listening to my adverts I have noticed a continuity error. In my radio advert the number that my protagonists uses for the company is different to my two main adverts. This is problematic to me because this could cause the audience confusion and my product will lack professionalism if the number isn't the same. Also, the purpose of the advert is to be memorable, and if the audience remembers one number and it is wrong, it would lead them into the idea of false advertising. I want to ensure I fix this error so that it can be solved. However, another problem which I am facing is that today I attempted to re-record the advert, but my protagonist is slightly ill, and her voice sounds different. I debated to using somebody else but I feel that the actor I am using is the most suitable for the part. Therefore, I am going to post bone the recording and wait until my actor is better, if in a week, my actor is not better, I will have to re record with someone else as my deadline is coming soon and I need to ensure I meet it. Post boning my radio advert will help me concentrate on the editing of my two main adverts, although, I need to ensure that I re record the radio advert as soon as possible, although I know it will not take much time. Therefore, even though this problem occurred, I feel that I have approached the issue in a sensible manner by waiting to see if my protagonist gets any better, and if not I can re record with somebody else. The reason for this is that the recording will not take long, and will not take long to edit and put into Premiere either which means I have the time to wait. I feel that I am over coming this issue and hopefully can record the sound by next week.

Editing: titles

I am still currently editing my two main adverts. On my two main adverts my protagonists says the companies details "emeraldevents@info.co.uk"... and once receiving feedback on my advert, I decided to add titles onto my advert(s). 

I had created titles before and therefore I was familiar with how to add in the titles over the video. I used black font to contrast with the image behind so that it was more clear and apparent to the audience. I also chose the bottom right hand corner as when looking at adverts, I noticed that logo's and details were usually placed to the bottom right hand corner. I also feel that their is more space in the bottom right hand corner.

Therefore, I feel that I am currently doing my final touches to my adverts. I think the sound on my adverts has been improved and now I am just adding the finishing touches.

Edititing sound

Whilst editing my media coursework, it has become apparent to me that in my main adverts my sound is slightly poor. This is a problem because for my advert to be successful and for it to truly engage with my audience I need all the sound to be up to a high standard. However, some of my sound I have realised I cannot change due to the technology I am using, it will not allow me to have more advanced sound. Therefore, I need to make the best out of this situation and try to edit my sound on the program Adobe Audition which will allow me to take out some of the hissing and humming in the background. I am aware that the sound in my advert will not be perfect but this is a problem I can only try and help because even if I did reshoot, I would never be able to get the sound perfect. I am using the program Adobe Audition to edit my sound in, I had never used this program before and I am currently learning how to. Yesterday I learned how to remove some of the hissing and humming to make my sound more clear. I feel that even though I am experiencing problems, I am learning new skills. 

This is an image of my sound in Adobe Audition. On this I can make my sound all of the same volume which is important as if all my sounds were different, it would make my advert appear and sound less professional. 

Therefore, I still feel that I am working towards my deadline and I will be able to reach it. I am currently editing the sound of my adverts and I hope it will be finished by next week so that I can begin my evaluation.

Current stage: moving my project forward

Over the weekend I was able to finish editing my radio advert. I can now leave this and move other parts of my project foward. I was also able to edit my sponsorship sequence, however, their are some parts of the sound which I am intending to change to ensure the sequence is as good as it possibly can be. I am also currently in the stage of editing my two main adverts, which I feel will be finished very soon. The only parts I need to edit is slight sounding problems which can be done using Premiere. I feel that my project is moving foward constantly and I will be ready to meet the deadline.

Moreover, whilst editing I still need to ensure I am looking back at my target audience survey results. This is because I need to ensure the decisons I make throughout the project link to my audience and will engage and attract them. I have looked back at my results constantly to see how I have targetted my audience.

The two main events that people have voted most popular was the wedding and party. In my sponsorship sequence I have created a wedding, and I also feel due to the props and location I have used that my audience will enjoy watching the adverts. (The dress, flowers, scenery and presents). In my main advert I have shown a party, where all the guests look like they are having fun and I have also used the props I had to my advantage by blowing up balloons and also using banners and present to signify it is a party. It is important that I stuck to this, even though my idea's and product will change slightly, as the majority of my audience said they have been to the type of events in the last year thus making them more popular. I was also supposed to show prom, my third main popular event but my plans changed due to my advert being too long. This was not a major issue as I still got to show the two main events I wanted to.

Editing

I am currently at the editing stage in my project. I have finished editing the radio advert, and I have basically finished editing my sponsorship, apart from some clips I may need to take out due to timing. Currently, my main focus at the moment is editing my two main adverts. This is the first time I have had to lip sync, however, I feel that it is going well. I think that my re shoot has proven to be successful as not only is the sound better due to the boom mic, but the actual camera quality is better, improving the way my adverts look and sound. 

These are my adverts currently (ROUGH CUTS) - I have more editing to go.

What I still need to do:

• Ensure my radio and sponsorship is completely finished
• Edit the sound on my main adverts, ensuring the sound matches up with the image
• Edit the sound so that the sound is exactly the same volume in each part of the clips