For my protagonist, I am going to have a female. I have chosen to use a female as just over half (56%) of my target audience is females. Therefore, in all of my events (parties, weddings etc) I am going to have 50% male/female. However, to include slightly more females I am going to use a female as my protagonist. The female I am using is Cindy Sidhu. I have specifically chosen an Asian as a third of my audience are Asian, and in my advert everyone is White. This meant I would be targeting both ethnicity. Additionally, Asian's are stereotyped to be smart and professional, which is significant because I want my company to appear to be sophisticated and trust worthy with a team of intelligent individuals.
Furthermore, in my sponsorship sequence and TV adverts I will be using some of the same actors. Below is images of all of the names and images of actors I am going to use.
- Maxwell Powell
- Callum Caroll
- Gregor Morrison
- Sam Anstiss
- Imogen Welsford
- Bethany Eley
- Charlotte Fischer
- Lucy Wise
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