Analysis of advert (2)

The second advert I will be analysing is 'Absolute Events'. The advert is from an events company who focus on planning large events all round the world.

The non diagetic sound in the advert is upbeat and throughout the advert the sound gets slightly louder and therefore creates an optimistic tone within the advert, consequently resulting in a joyful mood and atmosphere. This effects the audience as when the sound is apparent, the audience is more engaged into the text and images. It also helps the advert be more recognisable and memorable to the audience. The editing is fast paced but still slow enough for the audience to be able to read the text and look at the images. The editing is important as it helps the video flow. The importance of the font is that it is bold and easily readable. The colour scheme is black and white which is significant because the two opposing colours contrast against each other, ensuring the audience can easily view the text. Additionally, the simplicity of the colour scheme makes the advert appear to be more professional and sophisticated which is reassuring to the audience. As the video is animated, (similar to the previous advert I analysed) it means there are no images of what the company can do, and how successful their service is. I think people would be more engaged in an advert if they could actually see what the company does and how big their events are. In the video, there are a list of key words; "Entertainment, Vibrance, Energy and Nostalgia" - using emotive language engages the audience which helps them focus on the text and what the advert is trying to promote.

The video is split into two sections. The second section changes and is very different to the first part of the advert. The second part of the advert is about a company which has joined with the events company. It is very different to the first part of the video. The second half of the advert has a dark red background, symbolic romance and love which is significant because the company focuses weddings. The font changes into serif font, linking into the background and the idea of 'romance' that has been introduced. The text constantly changes but the editing is slow paced so that the audience can easily read the video. The non diagetic sound in the second half of the video is even more upbeat than the first half, reinforcing the joyful tone. The lack of diagetic sound helps the audience focus on the text and the messages the advert is trying to promote.

Overall, analysing at this advert has really helped me as understand what information needs to be put into this kind of advert. I also now can have an idea of what I do and don't like about these kind of adverts, and decide which parts I would like to develop into my own kind of advert and which parts I would ignore. In this advert, I liked the sound and writing style which is something I would like to take and develop when coming to plan for my advert.