The next radio advert I am going to analyse is Galaxy chocolate. However, this advert has been made by a person rather than the actual company. The reason why I am still analysing is because the advert follows through with the codes and conventions of usual radio adverts and therefore I think it would be a good idea to still analyse it as I may be influenced, and may be able to develop some of the idea's used. The non diagteic sound of the music comes in (playing Love Story by Taylor Swift) a calm, soothing song, already creating a peaceful mood within the advert. The speaker is female and speaks throughout the advert clearly and eloquently. The diaglogue: "Had a bad day? Need to relax and unwind? why not treat yourself to a delicious, smooth bar of galaxy chocolate" - the recurring rhetorical questions engage the audience into the product, as they feel included and welcomed. The audience will also be able to reflect upon having a bad day and wanting to unwind and relax and therefore feel more tempted to have a bar of chocolate after work. 'Treat yourself' makes the audience feel as if they're acknowledged for whatever they do in day to day life as the speaker is stating how the audience should be treated. The words "delicious" and "smooth" lure the audience into the product as the words engage them into how nice the chocolate is. Including the name of the product within the first 7 seconds helps the audience know what product the advert is advertising for, therefore immediately identifying the brand. Moreover, the female speaker then goes onto stating: "When I've had a hard day at work, I choose to sit on the sofa with a galaxy, the silky texture and creamy taste of this chocolate is enough to make the smile for the rest of the evening, so go ahead, turn a terrible day around with galaxy chocolate" - the target audience can relate to the speaker when saying how she sits on the sofa after a long day at work. The repetition of galaxy (three times) reinforces the idea of making the brand name memorable through repeating it to the audience.'Silky texture' and 'creamy taste' conveys how tasty the chocolate is, attracting the audience as the bar is made to sound sensational. 'Smile for the rest of the evening' and 'turn a terrible day around' emphasises the deliciousness of the product as it can influence your mood for the day. The sound of the music then gets turned up - the lyrics 'baby just say yes' also include the audience into the advert. Therefore, throughout the advert, the audience will be able to feel as if they can relate to the speaker as well as the brand. Additionally, the background music reiterates the calming tone throughout the advert.
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