Analysis of advert - Aspire

The next advert analysing is a football advert for the brand 'Aspire'. The advert begins with a 1 second action shot of a man blowing a whistle. The diagetic sound of the crowd combined with the costume of the man (referee uniform) is iconic sign of football. Therefore, the theme of football is introduced within the advert at the intital stages. The fast paced editing creates a tense atmosphere within the advert, luring the audience into what is going to happen next. The recurring close up of football players allow the audience to recognise the team, thus the audience will be familiar with the people and surroundings. The non diagetic sound of a lady singing is parrelll to the action on screen. The sound is slow and soothing, whereas the action on screen with the sound effects of the football match juxtapose. The low angle close up of the player kicking the ball, followed by the player kicking it in the goal creates a sense of competition and how all players are rivals. Linking into what football is like. Therefore, in this advert football is being presented as a healthy competition where all players are competitive but are friendly too. Moreover, the beginning of the advert has a effect on it, which makes it look like a daydream. When the team wins, the music gets slightly louder and over dramatised so that the audience is aware of the teams success. Additionally, the dream then changes to reality; back to children so that the audience is aware that this was a dream. The aim of this advert is evident as it is to 'dream big'.  The advert fades out onto a wide shot of the empty football pitch, with the words "There's a place for those who dare to dream" - this text is written in sans serif and in black font. This makes is simplistic but still stand out to the audience. The shot then fades into the logo, which is on the screen for 2.5 seconds so that the audience can recognise and read the logo.

Overall, the advert is successful in luring the audience into the brand. I think the recurring close ups combined with the slow paced create a tense atmosphere and make the audience want to watch the advert. From analysing this I have gathered an understanding of how to create a tense and inspirational tone in an advert.