I am analysing another events company's advert. The advert is all animated and therefore no real life action is displayed. The color scheme is dark purple, which is symbolic of elegance and sophistication. This is significant because the more professional the company looks and seems, the more trust worthy the company comes across to the audience. The font is sans serif which makes the text stand out and look bold. The text constantly changes throughout the advert.
The diagloue - "are you looking for an efficient diligent and world class event planner? Then look no further, at fabulous creations, we create a reception that reflects our clients unique taste and personalities. We profoundly plan events that give your guest a day to remember, aside from events planning we specialise in venue decorations etc.."
Initially, directing the audience in the first sentence is significant as it immediately includes them into the advert, luring the audience into what the company has to offer. The adjective; "efficient" creates a sense of professionalism which is good as the audience will think the company are more reliable. The rhetorical question reinforces the idea of the advert luring in the audience. 'Unique' makes the company seem as if they can create an event for any type of person despite their tastes and interests. Moreover, the female speaker is very eloquently spoken which makes it easier for the audience to understand what the speaker is saying about the company. Recurring words on the screen are displayed as well as the dialogue of the female speaker.
Therefore, this advert has been reasonably similar to the other events planning adverts I have analysed. I like the changing text and animation as it helps make the advert flow.
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