The next advert I am going analyse is an advert analysisng a food product of cheese. I have decided to analyse this advert because the advert is showed on ITV1, a popular and well known TV company. The advert begins with the logo showing up through the pieces of cheese. The logo is centralised and is large on the screen to ensure the audience can clearly view it. The cheese looks authentic and already introduces the product. The editing such as the fade into the logo to the blog of cheese shows the product clearly - the audience can then recognise what the product will look like in store. The product is placed to the middle so that it is the centre of attention. The shot changes again onto a dining table of various types of food (which is supposed to go with cheese). The close up reveals the cheese being grates onto the meal, engaging the audience as it looks very tempting. The slow paced editing combined with the non diagetic soothing music creates a calm atmosphere within the advert - therefore the audience will be lured into the advert. There is no speaker until the end. The diagetic sound of a female actor talking is significant because she states what the advert is sponsoring.
Therefore, so far I am finding out that a lot of adverts that I have analysed have a slow pace which creates a calm and soothing atmosphere. The sound is also reasonably slow which reinforces the calm nature of the advert throughout.
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