The next advert I am analysing is an eBay sponsorship advert. I have decided to analyse this as eBay is a well known and respected company and it would be interesting to see how they market and advertise their service.
The opening shot is of a girl in a stereotypical teenagers room. The significance of this is that eBay targets all people despite their social status which means they have to use an average setting to make the scene look authentic and because the majority of the audience can relate. The zoom in, from a long shot, to a mid shot, shows the character talking, however, it reveals the costume which looks average - purposely targeting people whom use eBay for buying or selling. The diagetic sound of the female talking reveals her accent which is not posh, however, she is well spoken which is good as the audience can clearly understand what she is saying. The screen turns into animation, and sound comes in. The non diagetic sound is joyful and is in tune with when the words appear on the screen. The slogan is put up on screen which makes the slogan memorable for the audience, but also reminds the audience of what the service does for the users. The text is positioned to the center of the screen so that it is easily noticeable The text of the slogan and logo is on screen for 4 seconds, ensuring the audience actually take in the words on screen.
I think this advert has been effective and I think eBay has targeted their target audience correctly. I think keeping the slogan or logo on the screen for a long period of time will help it become more memorable for the viewers.
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