The next sponsorship advert I am analysing is Nestle, a company which sells a diverse amount of chocolate bars. The advert sponsors pop idol, a popular singing program. The advert shows 5 different chocolate bars, all of which are made by the same company. The non diagetic sound immeditaly comes in and is up beat, creating a joyful and exciting tone throughout the advert. The constant white background of the advert helps the chocolate bars become more noticable. Each chocolate bar is centralised, reinforcing the idea that the animation of the chocolate bars is the main focus. The advert is animated, making the chocolate dance which links into the program it sponsors. The diagetic sound of the female actor stating: "Pop Idol, sponsored by Nestle, who's your choc idol?" - the link into chocolate to 'pop idol' helps the relationship between the company and the program. The female speaker speaks clearly and eloquently which ensures the audience can clearly hear what she is stating. This advert was made in 2003, long before any of the adverts I have previously analysed. This explains why the graphics of the animation isn't as high quality in comparison to adverts nowadays.
Therefore, it has been interesting looking at an animation advert. Even though the advert has animated characters, I was still influenced by the sound and editing which was chosen.
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