The next radio I am analysing is Warburtons bread. The advert is spoken by a young boy who talks about the bread and the brand. The significance of using a young boy is that it will appeal to a younger audience, engaging them into thinking the food that is presented to be 'healthy' is actually nice. As well as this, the boy sounds happy which therefore makes the older target audience think that if they buy the product, there kids will be happy. The dialogue makes the advert humorous; "If I find anything like broccoli in my bread, there will be consequences!" the colloquial language used links into how it is a child speaking. Additionally, throughout the advert the child creates a humorous tone by commenting on how he was unaware that Warbutons bread was healthy. The incorrect pronunciation of words reinforce the boys age. Moreover, the sound of the boy talking makes it seem as if he is on the phone to the company. Therefore, this advert uses humor to attract their target audience.
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