Analysis of radio advert - Cancer research

The next radio advert I am going to analyse is 'Cancer research' - this is a charity which sponsors cancer. The advert lasts around 30 seconds. The dialogue; "every two minutes someone is told they have cancer' - starting with this statement it immediately shocks the audience, engaging them into the advert. This is spoken by a female speaker who speaks very clear and eloquently. Moreover, for the next part of the advert, more than one person speaks at a time. This makes people who fight against cancer united, which creates a nice message. The dialogue; "So join the biggest fight against it, race for life - you can walk, jog, or run 5K and help beat all types of different cancers" - the list of three engages the audience, also, saying that the person who takes parts in race for life can race it how they want, helps the audience realise that it is an easy way to raise money for the charity. "The more women who join, the more money we'll raise" - this quotation engages the audience as it shows that one person can make a difference. The repetition of 'more' conveys the enthusiasm the charity have to make more money for cancer research. Additionally, the dialogue of a group of women stating: "It's all of us vs. cancer" - it makes the audience feel wanted by the charity and reinforces how everyone who takes part is united. Therefore, in my brief analysis, I have uncovered that this advert makes their target audience feel very wanted and united.