Analysis of radio advert - Altown Towers

The next advert I am going to analyse is Altown Towers. Altown Towers is a large, well known theme park. The target audience is usually families with kids. The diagetic sound of three actors; a young girl and boy and a man (who is supposed to be there father) - their voices come in of them laughing, sounding as if they are 'play fighting' having fun. This engages the target audience as it seems as if the family are enjoying spending time together. In a friendly voice the father states: "Ok, ok before bedtime you have 20 seconds to tell me as much as you can and about what we did about Altown towers resort.. GO!" - the joyful tone of voice makes the advert come across as very inviting. The target audience can also relate to the situation on family outings. A young boy voice comes in and says: "saw the parrots, and the amazing fish at shark bay reef"- the inclusion of the animals will attract the audience as it shows that it is not a standard theme park, it also has animal attractions. Describing the attraction as 'amazing' emphasises the amount of fun the family had, therefore engaging the audience and making it seem as if the experience was fun and exciting. The girl voice comes in, sounding desperate to say to her dad what happened when they went to Altown Towers, making it seem as if the experience was 'amazing'. She states: "got really dizzy on sonic spin ball, then we stayed in the sonic room at Altown Towers hotel"- the fact that she said they got really dizzy will engage the younger listeners to the radio. Also, her tone of voice sounds very joyful reinforcing the idea that Altown Towers is fun and thrilling. The significance of the boy interrupting her conveys his excitement when coming to the topic of Altown Towers. The mum comes in, sounding friendly (as well as the rest of the family), then, all the family laugh which further reinforices the idea of the family being happy about their experience at Altown Towers. The non diagetic sound of the theme tune comes in, with a eloquently spoken male speaker saying "Escape to Altown Towers resort, book now at Altown Towers.com" - 'escape' makes it seem as if when going to the theme park, families will have no worries as they can escape to a different, exciting thrilling place. The significance of repeating the name of the theme park throughout the advert helps the audience remember the advert, as well as the park.