Thursday, 12 September 2013

Audience research (survey)

Whilst I am currently analysing real adverts. I think it is important that I still start looking into who my target audience are as I have already decided the theme/topic of my adverts. I have created a questionaire to find out information on who my target audience are and what they like most. I need to ensure I achieve over 100 responses so that my data is more reliable. I have asked basic questions such as; age, gender, ethnicity etc. However, my main interest was about events and what type of events would my target audience be most interested in when watching my advert. 


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