I am going to analyse a Christmas advert from Coca Cola. The advert is promoting a well known popular drink. The advert begins with a close up of the Coca Cola truck. The truck is decorated with loads of red lights to make it seem very christmassy. The non diagetic sound of the music is Christmas themed as you can hear the bells as long with the dialogue 'The holidays are coming' - therefore linking into the theme of Christmas. The close up of the truck displays the logo as well as an image of Santa. when the truck moves, all the town lights up - as if Coca Cola is lighting up the world. The wide shot of the scenery, shows the trucks of Coca Cola going through the town. The low key lighting makes the trucks stand out more as well as linking into how Santa delivers at night. The Christmas lyrics within the music reinforce the idea of the Christmas themed. The editing is fast paced which create a joyful and exciting tone in the advert. The close up of the bushes lights up when the trucks walk past, then, a mid shot of two children - looking very shocked and excited that Coca Cola have just drove past. The music slowly gets louder and more exciting. The recurring long and wide shots of the Coca Cola truck lighting up the city metaphorically presents how Coca Cola will 'light up your life'. The phone number of the company is placed permanently at the bottom of the screen. The ending is of Santa, coming to life on the truck - drinking a coke. The music fades out to signify that is the end.
Therefore, I think this advert was slightly repetitive. The recurring long and wide shots made the advert less interesting as there was hardly any mid or close ups. However, this advert was Christmas themed and I think it followed the theme very well as the low key lighting and Christmas lights were iconic of the season.
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