Thursday 12 September 2013

Analysis of sponsorship advert - Haliborange (sponsors ITV football)

The next advert I am analysisng is an advert which sponsors ITV football nationals. The advert begins with a long, wide shot of a football pitch. The diagetic sound of the wind blowing helps create the atmosphere in the advert look and feel authentic to the audience. Additionally, the duagetic sound of the actors playing football also reinforces the sense of realism within the advert. The shot changes onto a wide shot onto 11 young boys, posing as if a picture would be taken. The zoom into the young boy who is talking, helps us focus on him and his dialogue. The dialogue; "The wind up here can knock you off your feet, bring it on" - links into the product they are trying to sell (haliborange - omegga 3 tablets) promoting that these tablets can give children energy and keep them feeling strong. The close uo of the product displays the different flavours it comes in, luring the audience into the variety of products they have. The text 'bring on the weather' is capitalised and in sans serif which makes it look bold and is easily noticeable. The text is white and is also centralised, also reinforcing how the text is easy to read. 

No comments:

Post a Comment