Analysis of radio advert - Perfume

The next advert I am going to analyse is an advert which is promoting Nina Ricci perfume. The non diagetic sound of music comes in. The piano is very soothing, as well as the singer singing 'Unforgettable, that's what you are". The significance of using slow, calming music is that it creates a peaceful atmosphere and  mood in the advert. Also, the male singer reinforces the tranquil mood in the advert as he sings slowly and charmingly. A french male speaker comes in, introducing the name of the perfume and says: "like the memorable of a beautiful song, lingers on and on, the classic french fragrance that you can where anywhere, anytime and makes you.. (singing voice) Unforgettable" 'lingers on' makes it seem as if the perfume stays on you for a long time. The french male speaker makes the fragrance seem more authentic as it is stated that it is a 'class french fragrance - engaging the target audience into the product. Additionally, saying how the fragrance can be worn anywhere, and anytime makes it seem as if the smell is sensational and can be worn wherever the customer goes. The repetition of the name of the perfume (3 times in 29 seconds) makes the advert memorable as well as the actual product name.