Instead of analysing a real existing advert, I have decided to analyse an A2 students advert to see the difference in a real advert to a media students created one. The advert begins with a mid/close up. However, I think the advert should have begun with an image of the logo of the brand so the audience could immediately identify what the advert is advertising. Moreover, non diagetic sound of rock music comes in as the man is shaving, creating a mysterious but joyful tone in the advert. The recurring close ups combined with the low angle make the man on the screen seem superior which is significant as the actor should look good and superior as he is using their product. The camera is quite joggy which makes the advert seem less realistic. However, the black and white colour make the advert simplistic and look professional.
By roughly looking and analysing this advert I have been influenced in a good and bad way. I have realised that I need to ensure the camera is always still as I have witnessed in this advert that the camera was jogged which made it look less authentic. Additionally, the black and white theme does make the advert look more professional, however, I think the lighting could have been improved. Moreover, the recurring low angle shots puts the actor into looking significant and at a high power which is good because he is essentially the face of the brand.
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