Analysis of sponsorship advert - MandMdirect

I am now going to analyse a clothing sponsorship advert. However, this advert sponsors and Australian program which will help me identify if there is any difference from an Australian sponsorship advert to an English one. The background of the advert is blue - significant because the brands house style consists of blue and white therefore the advert is going to be recognisable to people who are aware of the brand. The logo is placed in the top left hand corner which makes it easily noticeable. The laptop is of the website which is significant because if the audience comes across the website they will immediately know the brand. The laptop screen then just changes to the logo which helps the audience remember what the logo is and what it looks like. Throughout the advert, the editing is slow paced which helps the audience focus on what is on the laptop screen and focus on the logo. The diaglogue: "MandM Direct, we're the biggest brands and the lowest prices, always make good neighbours" - 'biggest brands' infers to the audience that the company offers popular, well known clothing brands therefore luring the audience into what the company has to offer. 'Lowest prices' implies to the audience that the company is well priced (cheap) and customers will get a lot for their money. The speaker is a female, and is very elegently and clearly spoken to help ensure the audience can easily understand. Moreover, at the end of the advert a kangaroo hops onto the left hand side of the screen. The significance of using a kangaroo is that the animal is iconic of the Australian cutlture and therefore links into how the program is Australian.

Overall, looking at this advert has showed me a difference between English and Australian adverts. The  only significance difference was the animal they decided to use - as a kangaroo is linked to Australia whereas it is not linked to England. However, apart from this, their is no major difference. As well as the other adverts I have ananlysed, the speaker constantly is well spoken and the editing is slow paced. As I now repeatedly see this I can decide whether this had influenced me or whether I would challenge the conventions of a sponsorship advert.